August 13, 2026

QLero: The login as part of the customer journey for a B2B SaaS platform

Bare.ID provides the AI platform mAikit with a digitally sovereign, scalable login foundation from the very beginning.

A few hours

Time to production for Bare.ID

25 MD/year

development effort saved on proprietary login infrastructure

0 → 130

User growth in just a few days since go-live, without adjusting the IAM configuration

QLero GmbH

The German startup QLero is the provider behind mAikit—a "promptless" AI platform for German SMEs. mAikit makes scattered corporate knowledge immediately usable and connects directly to central knowledge sources like SharePoint, Google Drive, Confluence, and Microsoft 365. In doing so, mAikit solves two core problems of current AI development simultaneously: compliance-compliant work with AI and comprehensive integration into the corporate context. Hosting takes place exclusively in Germany and Europe—GDPR-compliant and in accordance with the EU AI Act and EU Data Act.

"Als KI-Plattform, die unseren Kunden höchste Compliance-Standards verspricht, konnten wir uns beim Login keinen Kompromiss erlauben. Mit Bare.ID haben wir von Anfang an einen Partner, der genauso denkt wie wir: digital souverän, 100 % deutsche Lieferkette."

Martin Ulbricht
CEO & CRO | QLero

"Mit Bare.ID auf Keycloak-Basis hatten wir über SAML und OIDC vom ersten Tag an ein offenes, standardkonformes Login-Fundament. Statt eine eigene Identity- und Rechteverwaltung zu bauen und dauerhaft zu pflegen, konnten wir unsere gesamte Entwicklungskapazität auf mAikit konzentrieren – und unsere Lizenzhierarchie aus Haupt- und Unterlizenzen sauber im Rollen- und Gruppenmodell abbilden."

Moritz von Keiser
CEO & CTO | QLero

Initial Situation

A compliance promise that must also apply to logins

mAikit defines itself through GDPR, EU AI Act, and EU Data Act compliance, as well as hosting in Germany. This stance had to extend to access management: an IAM provider without comparable data protection guarantees was out of the question. At the same time, QLero was looking for a solution that wasn't over-engineered, but rather lean to start with, while offering room to scale as mAikit's user base grows.

Instead of tying up internal development resources in login and rights management during the startup phase, QLero decided to purchase this foundation. Furthermore, there was a specific product requirement: mAikit grants access via primary and sub-licenses. A primary license holder can add further users and manage their data access independently. This hierarchy had to be reflected in the IAM.

Project Goals

Sovereign, lean, and scalable from day one
  1. Digital Sovereignty & Compliance: An IAM provider with operations, hosting, and data protection standards based in Germany, matching mAikit's own commitment to GDPR, the EU AI Act, and the EU Data Act.
  2. Lean start with scaling options: A solution that allows for a small start while offering the ability to scale later—in terms of performance, price, and feature set.
  3. Simple Integration: Connection via established, open protocols (SAML, OIDC) to ensure integration is successful without significant development effort from internal resources.
  4. Mapping the license hierarchy: Centralized management where a primary license holder/admin can create additional users (sub-licenses) and manage their access rights independently.
  5. Reliable partner on equal footing: Guaranteed SLAs and a long-term tech partnership that benefits both sides.

The Solution

A login that integrates seamlessly into the customer journey

Bare.ID provided QLero with a Keycloak-based IAM platform built on open standards.

Custom branding instead of redirects: The login interface is fully adapted to the mAikit UX. For users, the login feels like a natural part of the platform.

100% German supply chain: Operations, hosting, and data protection standards from Germany – the mAikit product philosophy extends to access management, with no US dependency.

No need for in-house identity development: Instead of building and maintaining their own login and rights management, the QLero team focuses on their core product. Implementation was achieved internally with minimal effort, backed by the IAM expertise of Bare.ID as a dedicated partner.

User management tailored to the license hierarchy: The mAikit-specific structure of master licenses and sub-licenses is mapped within the Bare.ID role and group model – an "admin" identity can create additional user accounts and manage their permissions independently, without requiring intervention from QLero or Bare.ID.

Scaling to new use cases: In addition to end customers, a second use case was added via the reseller portal for partner management – without requiring a new setup. Both run on the same realm, so a partner who is also a customer can be managed with a single identity.

Adding features as needed: The tiered model grows with the project from the pilot phase to the scale phase. Additional security and convenience features, such as multi-factor authentication or advanced self-service options, can be added as mAikit continues to grow.

Results

A professional foundation from the start

Consistent brand experience: Custom branding ensures that the login becomes an integral part of the customer experience.

Digital sovereignty without compromise: The mAikit compliance promise now extends to the login. Security and data protection are built into the system from the ground up—GDPR-compliant and free from US dependency.

Focus on the core product: By avoiding the need to develop its own identity solution, a young company can direct its limited development capacity where it creates the most value—into mAikit itself.

Scalable from day one: The tiered model that grows with you and the standards-based architecture support mAikit’s user numbers through the pilot, growth, and scale phases. New customers are onboarded without needing to adjust the IAM configuration.

All Benefits at a Glance

Why Bare ID?